Case Studies

I. The Client - Sara Lee

The Expectation
To project the brand as committed to social development and to create awareness among the public.

The Delivery
A unique concept of collecting old shoes from school children and revamping them to present them to orphanages was devised. The project was carried in 54 schools in Chennai, Coimbatore, Madurai, Cochin, Bangalore and Mumbai. From the 4045 pairs of shoes collected, 1660 pairs were deemed fit to be presented to orphanages. This activity accomplished the twin objectives of creating awareness among target audience as well as projecting the social commitment of the brand.

II. The Client- SKC

The Expectation
To create a stunning window display commemorating Christmas.

The Delivery
The signifiers of the Christmas season namely snow capped mountains, Christmas trees, reindeers and more were chose and Thermocol figures of the same were created. These were artistically displayed so as to give an inviting look to the shop windows. The festive window display served to enhance the mood of the shoppers.   

III. The Client - TVS Star City

The Expectation
To organize a stunning launch pad for the new model of the bike Star City unveiled by TVS.

The Delivery
A test drive mela was organized at VOC grounds which gave opportunity for a number of potential buyers to get a feel of driving TVS Star City. The whole event wore a festive look with carnival games to cater to the entertainment needs of the crowd. Being organized in a prime recreational venue and on a holiday, the event was able to draw many visitors and potential buyers.

IV. The client - BSNL

The expectation
To find out whether there was a need for issuing telephone directories and what were the changes required in them.

The delivery
A market audit by means of questionnaire was conducted in Coimbatore region including places in Tirupur, Pollachi, Udumalpet and Mettupalayam. Around 8000 samples were collected and the analysis of the surveys revealed the usage patterns among the public. The study found that directories were required but a few changes needed to be incorporated to improvise its utility.